Producing videos today seems very easy; after all, we have smartphones with advanced quality cameras and editing software available at low prices or free of charge. In this scenario, some organizations sometimes try to produce their audiovisual content without the support of professionals like gillespie productions and the necessary priority.
The result? Videos without creative impact, which do not generate the expected reactions from the target audience. At the same time, hiring a video producer who only performs a pre-defined briefing with no genuine interest in achieving the result your company expects is flawed.
Only in this way will it be possible to guarantee a video that is in line with the company’s mission, vision, and values, in addition to, of course, its market objectives.
To ensure such quality for your audiovisual material, there are a series of steps. Understand each of them:
- Pre-Production Meeting And Video Production Briefing
The first step is a meeting between everyone involved in the project, such as:
- A marketing manager or owner of the hiring company
- Communication team: copywriter (screenwriter), capture team, and video editor
- Director: a manager who directs the project and approves all stages of video execution
- Third parties: actors, extras, announcers, presenters (hired when necessary)
The pre-production meeting is the time to bring together all these professionals involved in video production to align ideas and goals. In addition, it is the ideal time to brainstorm to exercise creativity and define how the video will be. At the first meeting, the demands, conditions, and deadlines for the video are defined. The briefing will guide everyone involved in the project – both professionals and whoever requested the video. The document must always be available for consultation and reference. The briefing must contain information about who the client and the company are, the objectives of the video, the placement channel, the format, and the target audience.
- Technical Visit
If the video has a location and the production does not occur in a studio, it is necessary to study the environment. Therefore, it is sometimes necessary to make a technical visit, analyze possible framing in place, better angles, and better scenarios for the films.
On this visit, it is possible to confirm if there are ideal conditions of lighting, silence, and organization for filming without interference from the environment.
The script is the primary document during video production. The video producer must describe everything about the recordings: location, actions, camera direction, speeches, voiceover, soundtrack, edits. Several professionals will use it for guidance from the pre-production and post-production stages. The content of each script varies according to demand and need.
For example, when there is no voiceover and soundtrack, it is unnecessary to include these elements in the document. The technical aspects, including the basics of framing and camera movements, and video editing, should also be described. The script must be functional, clear, and organized, as many people will be guided by it.
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